1. What are the parts that go into producing a broadcast story? List as many as you can think of. Define 3 of the parts.
-use a friendlier, more conversational tone: right the way you talk using simple words in a natural-sounding speaking style to establish a connection that’s familiar
-use a friendlier, more conversational tone: right the way you talk using simple words in a natural-sounding speaking style to establish a connection that’s familiar
-keep it short. Simple. Easy to follow: you’re writing for the ear, not the eye. Listeners will have a hard time decoding tangles clauses in spoken sentences.
-don’t get construct stories in the inverted-pyramid form: in broadcast journalism every fact is crucial, every second is precious and every word counts
-use the present tense as often as possible
-contractions are acceptable, even for hard news stories
-attributions and quotes require different treatment
-add phonetic pronunciation wherever necessary
-Use punctuation to help-not hinder-the delivery
-avoid abbreviations and symbols
-numbers: round them off and spell them out
2. What principles should you follow when writing stories for the Web?
-“Chunk” your information: web users are far more likely to scan stories than read them line by line
-Add subheads, bullets and lists: short lists show readers at a glance the main points you’re trying to make; boldface grabs your eye; bullets make lists easier to track
-Rethink what a “story” is: try to create a whole package; a combination of web pages and new-media options linked together
3. Name three ways public relations, journalism and advertising differ.
-the ultimate goal of journalism is to inform the public while the ultimate goal of public relations is generating good will toward the client
-advertising is usually seen and heard by anybody and everybody while public relations is usually aimed at specific targets
-Journalists control all the information that goes into - and stays out of - their stories while public relation practitioners provide information to journalists but can’t control how those journalists use it